The Beauty Boutique Hertford

The beauty boutique was opened in 2008, bringing a new modern, relaxing environment to you. Owner Jenny has over 15 years experience in the beauty industry and employs therapists of the highest standards. We all pride ourselves on offering the latest treatments on the market and have a great passion for beauty and advanced cosmetics.

At The Beauty Boutique we specialise in permanent makeup, lashes and skin. We are always updating our skills with training and are now a fully accredited training academy too!

Please contact us for more info on our training courses and to book your treatments today.

Meet the team


Salon Owner | Permanent Makeup Specialist

I began my career in the beauty industry in 2003 as a self-employed nail technician in a small salon in Hertford. I slowly built up my business with hard work, determination and passion, starting from doing one client a day to soon becoming fully booked! I would save up my money and go on lots of different beauty courses along the way introducing new treatments to my menu one step at a time. After a lot of hard work, I eventually became so busy that I was able to open a small salon of my own in 2008 called The Beauty Boutique. This has been my passion and it has grown from strength to strength.

In 2011 I embarked on a career in permanent cosmetics training with the UK’s leading company Nouveau Contour, alongside running  the business and having a team of therapists beside me. Over many great years in the industry I am now a Platinum Elite level permanent makeup technician, also offering medical tattooing for breast reconstruction and more. I absolutely love what I do and feel very lucky to have a great salon amazing staff and a job that I wake up every day loving!

I strive for perfection and continue to keep up to date with the latest products and techniques in the industry. I have been trained by some of the highest accredited educators in the industry from Karen Betts, Rebecca Chung, Claire Hobson and Will Anthony to name a few. I have developed a wealth of knowledge and experience over the years within permanent cosmetics and am going forward to train others in the industry and share this passion.

I believe that anything is possible and you should always believe in yourself.


Salon Manager | Beauty Therapist

From the age of 14 Elly had a passion for beauty, helping in the salon on Saturdays always making sure her nails were immaculate for work the night before. Elly soon became popular among the clients. She left school and enrolled at college for Beauty therapy. A real natural from the start she slowly built up her own client base a few days a week to now being the longest standing employee of 7 years and fully booked every day!

With many qualifications now under her belt she Specialises in eyelash extensions and skincare she has a wealth of knowledge which has grown over the years, if there is anything you need to know, she knows it.  Elly is my right hand girl working extremely hard to ensure the salon runs smoothly especially when I am away holding clinics around London and Essex.  She is a caring person who gives 100% to everything she does being a huge asset to my business.